You're the voice
ONE SHOW FINALIST: DESIGN / OUT OF HOME SERIES - History is calling
This year offered us an incredible opportunity to champion Australia's 'Vote Yes' referendum—a significant stride toward granting an Indigenous voice in our constitution, a long-awaited milestone. The campaign rallied Australians to unite, comprehend, and vote for progress.
Building on the success of the "History is Calling" campaign, the warm and welcoming visual landscape had already become a symbolic banner for this movement. In a strategic move, we extended this visual, blending it with empowering messages to encourage Australia to Vote Yes! This was an opportunity to utilize design to celebrate and unite everyone who believed in this movement—a chance to capture a historic moment in our country's journey.
Extensive sets of campaign banners, posters, social media assets and merchandising products like stamps and stickers were created.
Contributing to this moment was a deeply fulfilling experience to be part of a lasting chapter in our country's story.