History Is Calling
ONE SHOW FINALIST: DESIGN / OUT OF HOME SERIES
The Uluru Statement from the Heart
The campaign was published while working at The Monkeys and with the collaboration of The Monkeys team for The Uluru Statement in 2022.
History is Calling is a campaign that aims to garner support for a referendum and invites the nation to change the course of history, so that First Nations peoples can finally have a say in policies and laws that affect them.
In 1967 First Nations peoples were counted, and in 2022 they seek to be heard.
The Uluru Statement already had their bespoken design style. For us to be able to add a fresh new look to release the History Is Calling campaign, we decided to use only the colours to speak give an identity to historical indigenous people. We chose to continue aboriginals storytelling with horizon of landscape and the warmth of the visuals to share a message and connects visuals with heart.
Below are some of the graphic designs that were created in the process.