Head & Shoulders
The project was completed while working at The Maramalde in Hamburg, as an Art Director.
The task involved working closely with the directors to research moods, painting techniques, and post-production of the final video. My main role was to art direct and create these artistic graphic ink flow for the pitch and the film, which also involved experimenting and working closely with Saatchi Saatchi NY agency on-site, to create the best outcome for the end film.
The artwork was created using ink and alcohol. There was a week where my task as a Lead Artist was to scout different types of base materials and colours to experiment and work with a set-up that captured different types of ink-flow.
Through this process, the director and the client were able to already see what we needed to do in order to achieve the right shot for the final shoot day. A shoot of 2 days in a row were taken in order to achieve the best of the best.
Art Director . Lead Artist